Sarajevo · Bosnia & Herzegovina
Damir
Skenderović.
Business Analyst, Project Manager and digital transformation specialist. Two decades of building CRM, ERP and HRM systems that actually get used.
About
Building the systems that run the business.
I'm a Business Analyst and Project Manager focused on digital transformation. Over twenty years I've implemented CRM, HRM, ERP and Business Intelligence solutions across telecom, FMCG, healthcare, retail and insurance.
My approach is collaborative and grounded in the actual day-to-day of the teams I work with. I'm at my best when the work blends process design, the right technology choice, and the patience to train people until the new system feels obvious.
Author
Osnove CRM Sistema
Od potencijala do profita — vaš ključ za uspješno upravljanje odnosima s klijentima.
A practical guide to CRM systems written for managers and teams in the region — covering the strategy, processes and tooling needed to turn customer data into measurable growth.
Inquire about the bookExperience
Twenty years, one through-line.
- D
Project Manager
·DeeOps
02/2025 — Present
Lead project planning, execution and delivery across teams — coordinating timelines, budgets and stakeholder collaboration while refining PM methodology, risk and QA practice.
CRM Manager
·ASA Central Osiguranje
10/2023 — 02/2025
Drove the Digital Sales Channel: sales enablement, marketing campaigns, CRM implementation, and stand-up of a Call Center and Lead Management System.
- UF
Business Partner for IT
·Ustanova Familia
12/2020 — 10/2023
Delivered Electronic Medical Record, CRM, Recruiting, HRM and ERP solutions; led the digital transformation of Sales and Marketing processes end to end.
- D
Project Manager
·digitalnatransformacija.ba
01/2020 — Present
Help local SMEs adopt CRM and Business Intelligence — building strategic partnerships focused on real digital transformation, not buzzwords.
- SP
Head of IT Department
·Sarajevska Pivara
01/2019 — 01/2020
Reorganized work processes and modernized the IT landscape; designed and implemented improvements to core business processes.
- SP
Head of Marketing Department
·Sarajevska Pivara
07/2018 — 01/2019
Planned and governed marketing activities, improved market positioning and led new product launches with external stakeholders.
- DB
Head of Unified Service Desk
·Datalab BH
04/2018 — 07/2018
Led the service desk team and PANTHEON consultants, maximising department profitability while managing new ERP implementations.
- EB
Category Manager
·eKupi BiH
01/2018 — 04/2018
Owned IT Equipment categories, hit annual sales targets of €120k and negotiated stock and pricing with key suppliers.
- SD
Business Process Manager
·SO Digital
12/2016 — 01/2018
Implementation, project management and consulting on Salesforce CRM and DMS — gap analysis, testing, documentation and end-user training.
- BB
ERP Implementation Consultant
·Bosnien Business System
04/2015 — 12/2016
Implemented Microsoft Dynamics NAV at KLAS, VIOLETA and ICMP — gathering requirements, tailoring the system and training end users.
- SP
Regional Sales Manager
·Sarajevska Pivara
06/2014 — 03/2015
Led the Sarajevo sales team to ~€10M/yr; ran Pepsi portfolio activities with PepsiCo International and supported the Sarajevsko pivo rebrand.
- NG
Category Manager
·NIS Gazprom Neft
03/2013 — 06/2014
Owned a €7.1M budget, drove growth and margin, and implemented SAP ERP in Retail with the matching Non-fuel sales processes.
- OB
Category / Sales Support Manager
·OMV BH
07/2009 — 03/2013
Managed €7M Non-Fuel budget, set business standards and strategy, and supported SAP Retail ERP, POS and Sales–IT coordination.
- OB
Accountant
·OMV BH
11/2004 — 07/2009
Accounts Payable across Retail; vendor analysis, stock control and key user on the 2005 SAP FI rollout for the F&S department.
Skills
What I bring to the table.
Technical
- CRM, ERP & HRM implementation
- Microsoft Dynamics NAV
- SAP (FI, Retail)
- Salesforce CRM
- Power BI
- Business process optimization
Leadership
- Team leading (IT, Marketing, Sales)
- Sales & marketing management
- Digital transformation for SMEs
- Project governance
Interpersonal
- Stakeholder communication
- End-user training
- Negotiation
- Cross-functional coordination
Education & training
Always learning.
Education
Master of Economics and Marketing
University of Sarajevo
Languages
- English — Advanced (C1)
- Bosnian — Native
- German — A1
Interests
Founder & editor of pozorista.ba · travel · tech & business trends · web design · community engagement · bass guitar.
Certifications & training
- Career Essentials in Business Analysis — Microsoft & LinkedIn
- Project Management — PB 1.2 Clarity Course
- Project Management — International University of Sarajevo
- Coursera — Initiating and Planning Projects
- AC Nielsen Spaceman Planogram & Merchandising (advanced)
- SAP Knowledge Acceleration — SAPKA1 & BOKA1
- Microsoft Virtual Academy — Dynamics NAV 2013 R2
- Microsoft Virtual Academy — Faster Insights to Data with Power BI
- Salesforce Trailheads
Contact